SMS Messaging for Marketing Todays World

Why SMS? Why now? The Mobile World

Our world is extra Mobile now than ever. Consumers are usually at the pass and it is an increasing number of tough to attain them through traditional channels like TV, Radio, and the Internet. In 2013 there were extra than 6 billion subscriptions. With the growing penetration of cellular telephones to the maximum rural regions, cellular networks cover greater than ninety% of the arena’s populace. Availability, affordability, and ubiquity make the cell telephone a vital platform for retail advertising and business to consumer communique.

The cell phone has become the new “must-have” for any critical “modern” advertising venture. Due to the rapidly increasing competencies of smartphones, there may be a false impression that ‘archaic’ technology together with SMS isn’t always up to the assignment handy. The fact is far from it.

Most manufacturers now pick SMS as an ought to to-have while planning their cell approach. One of the reasons behind that is that even as there are 1 billion smartphones, there are five billion feature phones. All these telephones have built-in SMS capability.


-6 billion subscriptions international.
-Mobile operators cowl greater than 90% of the world.
-Consumers are constantly on the pass. (Increasingly tough to reach them thru traditional channels)
-All mobile telephones aid SMS. (Smartphones and function telephones)
-SMS does now not require statistics connections or apps.
-SMS is fee effective and ubiquitous.
-Mobile is the most non-public channel. SMS is direct and instant.
-SMS has a more open charge than another conventional alternative. (E-mail)
-Mobile SMS gives are redeemed more frequently than every other kind of offer. (Prints, web, and many others.)
-Consumers deliver their mobile cellphone and use it for ordinary sports 24 hours a day, 7 days a week.
-SMS is stored in the user’s cell whether they interact with the message now or later.
-SMS Marketing Statistics
-MMA: 91% of mobile smartphone users have their phones 24 hours a day, 7 days a week (ie also sleep with the phones)
-AT& AmpT: 88% of customers watch the 2nd display (cellular) while looking TV
-MMA: forty-three % of clients use the cell as their number one search device
-SinglePoint: 90 percentage of all text messages are studied within three mins of being received at the cellular telephone
-Mobile Marketing Watch: Mobile advertising ad spend grew extra than one hundred percent in 2013.
-Responsys: Nearly 2/three of purchasers subscribed to cellular advertising and marketing suggest that they’ve made a buy as a result of receiving a highly relevant cellular message.
-Venture Beat: The open charge of SMS is ninety-eight percent compared with 22 percentage for emails.
-Cellist: Text messages may be 8x more effective at engaging clients.
-eMarketer: Mobile offers / SMS Coupons are redeemed 10x extra regularly than print gives.

SMS Messaging Services – Outbound SMS

Outbound SMS is a fast and reliable manner to send massive volumes of SMS messages on a global scale. By the use of organization messaging systems, corporations can ship marketing campaigns, notifications, promotions, and unique offers, increasing emblem recognition, client acquisition, customer retention, and using sales.

SMS Messaging Services – Inbound SMS

Inbound SMS permits corporations to globally obtain SMS messages from customers, engaging their target market, growing patron loyalty, retention, and reactivation by means of initiating 2-way communication with the client thru Inbound Marketing.


-Reach +7 Billion subscribers
-The maximum private channel SMS is direct and immediate.
-98% Open Rate
-SMS has a more open price than every other conventional alternative.
-70% Response Rate
-6 to eight higher engagement rates than e-mail. 45% click on thru rate of URLs. Mobile SMS gives are redeemed 10x greater frequently than every other type of provider.
-Ninety% of SMS is read in 3 minutes. No net required
-SMS requires no data.
-Stays there
-SMS is stored in the user’s mobile whether or not they have interaction with the message now or later.
-Based on sustainable technology 100% Compatible
-All mobile telephones guide SMS (smartphones, multimedia, and characteristic telephones).
-SMS is cost-powerful.

Reach clients in the maximum immediately, personal and direct manner, with Outbound SMS. From secure messaging, venture-important transactions, marketing notifications, and carrier indicators, combine SMS functionality to your enterprise services, websites, and cellular programs. Connect to our carrier-grade structures and unlock organization messaging shipping to 7+ billion subscribers of 1000+ mobile operators. billion subscribers of 1000+ mobile operators.

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